Project Guides - Traffic Reports (Analytics)

How do we monitor our website traffic?

Most organizations setup Google Analytics in their website to track their website traffic. Google Analytics is FREE of charge and it requires a Google email account that your organization manages.
Google Analytics works very well and can give you great insight into how many visitors your website gets. You can also cusotmize it to track ad campaigns and special links that you create in your website hosted by EvoGov. 

Are there other website traffic monitoring solutions out there?

Google Analytics is too complicated for some customers, and it also won't give you IP address information on your users for privacy reasons. Most other traffic reporting systems WILL give you the IP addresses of the visitors hitting your website, without having to do anything special on the website server itself. One of our favorite small traffic reporting systems that will give you simple traffic numbers and IP addresses of your visitors is Clicky.com. They will also show you how many visitors are live on your site in real-time as well. 

IMPORTANT!
Setting up the necessary Google Accounts for your traffic reports (Google Analytics) and your website site health monitoring (Google Webmaster Tools) to function is your responsibility. EvoGov cannot create a Google Account for your organization to generate your traffic report key.


Setting up Traffic Reports with Google Analytics and Google Webmaster Tools

When your new website launches, you will want to track how many visitors your website is getting, and how your website is performing with search engines. You will also want to install scripts that identify problems with your website when search engines attempt to index your website.

Setting up Google Analytics for your Website

Step 1. Create a Google Account for your organization (if you don't have one already). 

If you don't already have a GMail account for your organization, or in case you do not use Google Apps (GSuite), then simply create a GMail account for your organization, that your managers or IT department manage.

Step 2. Create an account with Google Analytics, under your Google Account . 

While logged into your Google account, visit  https://www.google.com/analytics/  to setup your Google Analytics services under your free Google account.

Step 3. Create a "Site Property" for your website domain under your Google Analytics account. 

Your Google Analytics account can support multiple website domains. Each website is called a "property".
You will want to create a property for your website, so that you can generate a tracking code for the analytics to work.

Step 4. Copy your Tracking Code from the site property to place it into your website. 

Your tracking code should like like the one below, but it should include your account number and site ID.
The User Account number in the snippet looks like this: UA-000000000-1
The account number always has a UA, then a dash, then your account number, and then the site ID under your analytics account.

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-000000000-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());

gtag('config', 'UA-000000000-1');
</script>

Step 5. Install the Tracking Code in your website.

Go to "Admin" and then "Website Settings" in our CMS. You should see the area to paste your Google Analytics snippet as shown below.